
STOP JUST GOING AROUND THE BOARD COLLECTING YOUR $300.
Play the Internet like a game that can actually pay.
Most people spend their lives going around the game board.
Work.
Get paid.
Pay the bills.
Go around again.
Collect your $300.
There’s nothing inherently wrong with that.
But anybody who has played the popular real-estate board game knows something:
GOING AROUND THE BOARD ISN’T HOW YOU WIN.
You acquire positions.
- You improve them.
- You build on them.
- You collect value when activity reaches them.
Then you use what you learned—or earned—to make another move.
Game That Pays takes that basic idea online.
Except these aren’t imaginary properties.
They are real online advertising positions on niche websites.
And the money isn’t play money.
WELCOME TO GAME THAT PAYS.
THIS ISN’T A VIDEO GAME.
IT’S AN ONLINE ADVERTISING GAME THAT CAN PAY IN THE REAL WORLD.
You don’t fight dragons.
You don’t collect imaginary gold.
You don’t spend three months leveling up a character who still lives inside somebody else’s computer server.
You build advertising positions.
The game is played on CoolCarGuy.com and the participating Freak Sites Islands.
Each Island is a Game Board.
A standard advertising position is called a Parking Spot.
$7.
That’s the current price of one standard Parking Spot.
That’s one move.
What you make that move do is where the game starts getting interesting.
THE OBJECTIVE
Every game needs an objective.
This one is pretty simple:
Build useful online advertising positions that can produce more economic value than they cost.
That’s the game.
- One position might generate a lead.
- Another might sell something.
- Another might generate an affiliate commission.
- Another might fill a vacation rental.
- Another might help sell or broker a car.
- Another might send somebody to your YouTube or Rumble Channel.
- Another might introduce a new player who decides to build positions too.
And a really good position might do several of those things at the same time.
BUILD THE PROPERTIES. CREATE THE TRAFFIC ROUTES.
MEASURE THE PAYOFF. MAKE YOUR NEXT MOVE.
THE GAME BOARDS
I built two different brands around the same basic architecture:
Cool Car Guy and Freak Sites.
Different brands.
Different niche markets.
Same basic game mechanics for simplicity.
The current Game Boards include:
- CoolCarGuy.com — the curated cool-car Island;
- CarsFreak.com — the everything-automotive Island;
- HousingFreak.com — housing, real estate, properties, businesses and related ideas;
- TravelersFreak.com — travel, resorts, rentals, destinations and experiences;
- RunnerFreak.com — running, races, products, businesses and experiences;
- WeaponsFreak.com — weapons, gear, history, preparedness and related subjects.
More Islands are coming.
Every new Island creates another Game Board with a different niche market where the same basic game can be played.
You don’t need to play all of them.
Pick the board that fits what you know, own, sell, do or care about.
Add other Islands if your game grows in that direction.
YOUR FIRST GAME PIECE: THE PARKING SPOT
A Parking Spot is a full-page advertising and publishing position with its own URL.
Depending on the Island, you might park:
- a car;
- a business;
- a property;
- a vacation rental;
- a trip;
- a race;
- a product;
- a service;
- a video;
- a creator;
- an opinion;
- or something else that genuinely belongs in that niche.
Your Parking Spot can include writing, photographs, video embeds, links, contact information and calls to action.
But don’t think of the Parking Spot as the finish line.
It’s the first property on your board.
ONE PARKING SPOT IS ONLY THE FIRST PROPERTY
This is where the popular real-estate board-game metaphor really starts making sense.
You don’t win a property game by buying one space, putting your token on it and admiring it for the rest of the night.
You build.
You acquire more positions.
You improve what you already have.
You increase the amount of the board working for you.
Eventually, one little property can become part of something considerably larger.
Game That Pays works the same way.
PARKING SPOT
Your first property on the Island.
One full-page advertising position. One URL. One objective.
PARKING LOT
Multiple Parking Spots working around a business, subject, niche or strategy.
PARKING GARAGE
Keep building and those individual positions begin turning into a substantial collection connected to your profile.
Now somebody can discover one Parking Spot and explore more of what you have built.
PARKING CHANNEL
This is where the advertising starts behaving more like media.
You keep publishing useful Parking Spots around the same world.
One page introduces the next.
Videos can be embedded inside the pages.
Your profile organizes the collection.
Your Traffic Routes keep bringing people back to it.
At that point you haven’t just bought classified ads.
You have started building your own Channel on the Island.
MULTIPLE GARAGES. MULTIPLE ISLANDS.
Then the board gets bigger.
You might build one Garage on Cars Freak.
Another on Travelers Freak.
Another on Housing Freak.
Or stay completely focused on one Island and build deeply there.
That’s your game.
Parking Spot → Parking Lot → Parking Garage → Parking Channel → Multiple Garages across multiple Game Boards.
Once you play more than one Island, your Traffic Routes can even become Trade Routes between your Game Boards.
THE $7 CHALLENGE
Here’s Level One.
CAN YOU TURN ONE $7 PARKING SPOT INTO MORE THAN $7 OF MEASURABLE ECONOMIC VALUE?
That’s it.
You spend seven dollars.
Pick an objective.
Build the position.
Build Traffic Routes to it.
Then keep score.
Maybe you spend $7 and earn nothing.
You lost that move.
Maybe it eventually creates $21 of affiliate commissions.
You’re ahead fourteen bucks.
Maybe it generates one $250 customer for the business you’re advertising.
Different game.
Maybe it produces a $1,000 car brokerage commission.
Very different game. 😂
The challenge is not to pretend every seven-dollar move wins.
The challenge is to figure out how to make more positions win.
GIVE EVERY POSITION A JOB
Don’t build a Parking Spot just so you can say you own another Parking Spot.
Give it a job.
- sell the car;
- generate a brokerage client;
- book the rental;
- sell a product;
- generate a business lead;
- promote a service;
- use an appropriate outside affiliate offer;
- send people to your video;
- build subscribers;
- introduce somebody to the Island;
- generate a qualifying Parking Spot purchase;
- or move the right person to the next position on your board.
The view isn’t necessarily the payoff.
The view is somebody arriving at your position.
What happens next is the game.
ONE POSITION CAN HAVE MORE THAN ONE PAYOFF
Suppose you own a vacation rental.
Your Travelers Freak Parking Spot might promote the property, send somebody to your booking page, link to Airbnb or VRBO, contain an appropriate travel-related affiliate offer, build your travel Channel and demonstrate how Travelers Freak works.
And if somebody sees the page, likes the concept and purchases their own qualifying product through your properly tracked affiliate path, the same Parking Spot may help generate an affiliate commission.
One position. Multiple possible ways to create economic value.
That’s much more interesting to me than buying an advertisement and asking only:
“How many people looked at it?”
I want to know:
“What did the position actually do?”
BUILD TRAFFIC ROUTES TO YOUR GAME BOARD
Your Island is the Game Board.
Now you need people moving across it.
That’s what Traffic Routes are for.
- Facebook can be a Traffic Route.
- YouTube can be a Traffic Route.
- Rumble can be a Traffic Route.
- X can be a Traffic Route.
- Google search can be a Traffic Route.
- LinkedIn can be a Traffic Route.
- Reddit can be a Traffic Route.
- Email can be a Traffic Route.
QR codes, text messages, your own website and even an ordinary conversation can become Traffic Routes.
You don’t need to own the Traffic Route.
You use it to move attention toward a position you built on the Game Board.
The algorithm can change.
Your Facebook post can disappear down the feed.
Your X post can be replaced five seconds later.
But the Traffic Route already did its job if it moved somebody onto your Island and into one of your positions.
IMPROVE YOUR PROPERTY
Your first version does not have to be your final version.
- better photographs;
- a better headline;
- a stronger call to action;
- new information;
- updated pricing;
- an embedded video;
- a better offer;
- links to another position;
- another revenue path;
- better distribution.
That’s the online version of building on the property.
And unlike a disappearing social post, the Parking Spot can remain available for you to update as the story or objective changes, subject to the Island’s current rules and editorial standards.
NOW BUILD 52 OF THEM
THE 52-MOVE CHALLENGE
One Parking Spot a week.
Fifty-two weeks.
52 POSITIONS.
At the current standard price:
52 × $7 = $364
Now ask:
WHAT DID THOSE 52 POSITIONS PRODUCE DURING THE YEAR?
Track whatever matters to your game:
- views;
- leads;
- customers;
- sales;
- bookings;
- affiliate commissions;
- business revenue;
- new players;
- new Garages;
- new Channels;
- or whatever economic result you were trying to create.
Maybe the 52 positions collectively earn nothing.
Maybe they pay for themselves.
Maybe one position pays for all 52.
You won’t know until you play.
HERE’S HOW THE GAME CAN PAY
Up to this point, we’ve mostly been talking about what your own Parking Spots can do.
But that’s only one side of the game.
The participating Game Boards also have a built-in Affiliate Program.
So somebody can see what you’re doing and say:
“I want to build Parking Spots too.”
If that person makes qualifying purchases through your properly tracked affiliate path, the Game Board can pay you too.
START WITH TEN PLAYERS
Let’s make the game small enough to understand.
Suppose you personally introduce 10 people who like the idea.
Each decides to play the 52-Move Challenge:
One $7 Parking Spot a week for 52 weeks.
10 PLAYERS × 52 PARKING SPOTS = 520 PURCHASES
Parking Spot: $7
Current Direct Affiliate Commission: 20% = $1.40
520 qualifying purchases × $1.40 = $728
$728 is not yacht money. 😂
That’s the point.
You didn’t need one gigantic transaction.
You had a small advertising product being purchased repeatedly.
And the affiliate side alone has now produced $728 against the $364 you spent building your own 52 positions.
We haven’t even counted what your own 52 Parking Spots may—or may not—have produced.
NOW LET THE OTHER PLAYERS PLAY
Suppose those 10 players each introduce just 5 additional players.
That’s another 50 players.
If those 50 players also choose to create one Parking Spot a week for 52 weeks:
50 PLAYERS × 52 PARKING SPOTS = 2,600 PURCHASES
Current First Connected Commission: 15% = $1.05
2,600 qualifying purchases × $1.05 = $2,730
Add the first $728:
$3,458.
That’s not a promise.
It isn’t an income projection.
It’s simply the math if those particular qualifying purchases actually happen through the properly connected affiliate structure.
But now you can see why scale matters.
“BUT WHO BUYS CLASSIFIED ADVERTISING?”
People and businesses have been buying classified and listing-style advertising for generations.
This isn’t an attempt to invent some strange new behavior.
People already understand advertising:
- cars;
- homes;
- apartments;
- vacation rentals;
- jobs;
- businesses;
- products;
- services;
- events;
- and almost everything else imaginable.
Entire Internet companies have been built around connecting buyers, sellers, renters, travelers, employers, businesses and consumers through listings.
Game That Pays isn’t trying to reinvent the wheel.
IT’S TRYING TO PUT A DIFFERENT ENGINE BEHIND IT.
THE DIFFERENCE ISN’T THE CLASSIFIED AD.
The difference is what the classified ad can become.
A $7 Parking Spot can advertise something that makes you money.
It can become part of a Parking Lot.
A Parking Garage.
A Channel.
It can use outside Traffic Routes to bring people onto the Island.
It can connect to other positions.
And if somebody decides they want their own Parking Spot, the built-in Affiliate Program can potentially pay the player who helped create that qualifying transaction.
THE CLASSIFIED AD IS FAMILIAR.
THE GAME BUILT AROUND IT ISN’T.
AND THAT’S WHY THE SIZE OF THE CONTAINER MATTERS
If an Island eventually contains 100 useful Parking Spots, that’s one kind of game.
If it contains 10,000, that’s another.
If the network someday contains hundreds of thousands of useful advertising positions across multiple niche Islands?
Now you’re looking at a completely different board.
Nobody knows how large any Island will become.
I certainly don’t.
But the underlying behavior isn’t mysterious.
People already advertise things online.
The experiment is what happens when low-cost niche advertising, reusable publishing pages and a connected affiliate economy are put inside the same container.
THAT’S THE EXPERIMENT.
THAT’S THE OPPORTUNITY.
THAT’S THE GAME.
THE $7 MOVE IS ONLY THE START
The standard Parking Spot is the basic game piece.
But an advertiser who becomes serious about a particular position may want to do more with it.
That’s where advanced game features come in.
ADVANCED MOVE: STORYDRIVE™
Suppose one of the players you introduced creates a Parking Spot they really want people to see.
They can currently purchase StoryDrive™ 1000 for $299 to add a guaranteed 1,000 views to the selected Parking Spot’s public view counter under the current StoryDrive terms.
Now look at that move from the affiliate side.
ONE $299 STORYDRIVE™ PURCHASE
20% Direct Commission: $59.80
10 Direct Players Buying One Each: $598.00
Now suppose those 10 players each introduced five additional players.
That’s 50 properly connected players.
50 STORYDRIVE™ PURCHASES
15% First Connected Commission: $44.85 each
50 × $44.85 = $2,242.50
Nobody is required to buy StoryDrive™.
And I’m not predicting that those 60 people will.
I’m showing you why the economic value of one advertiser can become considerably larger than one $7 transaction.
ADVANCED MOVE: VIDEO SPOTLIGHT
Another advertiser may decide a selected Parking Spot deserves video promotion.
The current Cool Car Guy Video Spotlight product is $99.
ONE $99 VIDEO SPOTLIGHT PURCHASE
20% Direct Commission: $19.80
10 Direct Players Buying One Each: $198.00
15% First Connected Commission: $14.85
50 Connected Players Buying One Each: $742.50
Now the game has multiple kinds of qualifying transactions.
- $7 Parking Spots.
- $99 Video Spotlights.
- $299 StoryDrive™ 1000 packages.
Different products.
Different objectives.
Same basic Game Board economy.
HERE’S THE PART I REALLY LIKE
YOUR JOB DOESN’T HAVE TO END WHEN ANOTHER PLAYER BUYS A PARKING SPOT.
Suppose somebody creates a Cars Freak Parking Spot around a 2015 BMW M235i xDrive.
They now have an advertisement.
I now have something real to promote too.
I can take that advertiser’s live Parking Spot and push it through my own Traffic Routes.
I might post something as simple as:
“Someone just parked this 2015 BMW M235i xDrive on Cars Freak. Check it out.”
But instead of sharing a generic untracked URL, I can use my properly tracked affiliate path to that actual Parking Spot.
Now look at what just happened.
- I’m helping the advertiser get more exposure.
- I’m helping move their public view counter.
- I’m giving my own audience something interesting to look at.
- I’m demonstrating the product instead of merely pitching it.
- I’m creating another Traffic Route into the Island.
- And if somebody decides they want to participate and a qualifying purchase is properly attributed to my affiliate path, that activity can potentially pay me too.
I’m using the advertiser’s Parking Spot to promote the advertiser AND my Game at the same time.
That’s a completely different relationship than:
“Thanks for buying the ad. Good luck.”
THE TRAFFIC ROUTES CAN BE TRACKED TOO
The Affiliate Software built into the participating Islands allows affiliates to create named campaigns.
So I don’t have to throw the same link everywhere and wonder what happened.
I can create campaign names around different Traffic Routes.
BMWFacebook
BMWLinkedIn
BMWX
BMWYouTube
Now I can start learning which Traffic Routes are actually creating activity.
That’s not just affiliate marketing.
That’s learning how to advertise.
And that’s exactly what Game That Pays is supposed to teach.
NOW LOOK AT THE WHOLE GAME.
Your own Parking Spots can produce economic value.
Your players’ Parking Spot purchases can generate affiliate commissions.
Their StoryDrive™ purchases can generate larger commissions.
Their Video Spotlight purchases can generate additional commissions.
You can help promote their Parking Spots through your own Traffic Routes.
Your tracked links can simultaneously introduce more people to the Game Board.
Those people can become advertisers.
Some advertisers can become players.
Some players can introduce other players.
And some can build entire guilds around what they’re doing.
THAT’S HOW A $7 MOVE CAN BECOME A MUCH BIGGER GAME.
KEEP SCORE YOUR WAY
You don’t have to tell the world what you earn.
Maybe your seven-dollar Parking Spot generated a $500 customer and you’d rather keep that to yourself.
Fine.
Maybe you only want to report:
Parking Spot Cost: $7
Affiliate Commissions So Far: $21
Result: Still Working.
Fine too.
Maybe you share everything.
Maybe you share nothing.
Your score belongs to you.
PLAY SOLO OR BUILD A GUILD
You can play Game That Pays entirely by yourself.
Build your positions.
Build your Garage.
Build your Traffic Routes.
Keep your own score.
Or bring other players onto the board.
The Affiliate Program on participating Islands is free to join.
If you introduce another player through your properly tracked affiliate path and qualifying purchases occur, the current Affiliate Program can pay commissions.
If that player later introduces additional players and qualifying product activity continues through the properly connected path, additional connected positions can potentially earn too.
That’s where your guild can become part of your game.
Build a group of five.
Build fifty.
Build five thousand.
Or build none.
That’s your strategy.
The important part is that people joining a group does not itself create commissions.
Actual qualifying product purchases create the revenue.
👉 Visit ShareMerchant.com — Get Paid To Share
THE BASIC AFFILIATE GAME
The current affiliate structure on participating boards can pay qualifying product purchases through connected positions:
- 20% — Direct affiliate
- 15% — First connected position
- 10% — Second connected position
- 5% — Third connected position
- 5% — Fourth connected position
Those are positions in a properly tracked affiliate path.
They are not ranks.
The Affiliate Program is free to join.
- No required starter kit.
- No required autoship.
- No monthly personal-volume or group-volume requirement just to unlock the basic commission structure.
- No commission just because somebody joined.
Qualifying purchases create the money.
Affiliate payouts are handled under the current program terms, including the current PayPal payout process.
AI IS A TOOL IN THE GAME
AI does not play the game for you.
Don’t ask it to manufacture a fake personality and fill the board with garbage.
Bring something real.
Your business.
Your experience.
Your product.
Your story.
Your opinion.
Then use AI to help you:
- edit;
- critique;
- research;
- organize;
- create images;
- improve headlines;
- challenge your argument;
- develop different strategies;
- and create material that helps drive traffic to your position.
AI is a tool.
You are still the player.
THE GAME GETS BIGGER EVERY TIME A NEW ISLAND OPENS
Game That Pays isn’t a finished board.
More Islands can open.
- new niches;
- new audiences;
- new kinds of Parking Spots;
- new places to build Garages and Channels;
- new Trade Routes between Islands;
- and new opportunities for players to expand their game.
You may eventually have one Garage on one Island.
Someone else may have five Garages across five Islands.
Another player may build a massive guild.
Another may never introduce anybody and simply use the boards to grow a business.
Same game architecture.
Completely different strategies.
COMPETE — OR DON’T
Game That Pays can be private.
Or it can become competitive.
Players can compare things like:
- best $7 move;
- best return on a Parking Spot;
- most creative position;
- most positions built;
- best comeback after a losing move;
- best Parking Garage;
- best Channel;
- best connected board;
- best new player;
- largest publicly documented affiliate result;
- or whatever else the community decides is worth keeping score on.
Maybe you share your score on YouTube.
Maybe Rumble.
Maybe Facebook.
Maybe Reddit.
Maybe inside your own group or guild.
Maybe you keep your entire game private.
Play it your way.
THE GAME LEVELS
LEVEL 1 — BUILD YOUR FIRST PARKING SPOT
One position. One objective.
LEVEL 2 — MAKE THE POSITION PAY FOR ITSELF
Beat the $7 cost with measurable economic value.
LEVEL 3 — BUILD A PARKING LOT
Create multiple useful positions.
LEVEL 4 — IMPROVE THE PROPERTIES
Add better media, offers, links, calls to action and distribution.
LEVEL 5 — BUILD A PARKING GARAGE
Turn multiple positions into a body of work.
LEVEL 6 — BUILD A CHANNEL
Keep publishing until your positions become somewhere people can explore.
LEVEL 7 — PLAY ANOTHER ISLAND
Add another relevant niche to your game.
LEVEL 8 — ADD ANOTHER PLAYER
Introduce somebody through your properly tracked affiliate path.
LEVEL 9 — BUILD A GUILD
Help a group of active players understand the board and build their own positions.
LEVEL 10 — BUILD HOTELS
Develop substantial Garages, Channels and connected activity across multiple Game Boards.
There is no final level.
If another Island opens, the board just got bigger.
WHY GAME THAT PAYS EXISTS
I originally came up with the Game That Pays idea years ago while thinking about business like a real-estate board game.
The concept always made sense to me.
The problem was the board I was playing on.
I didn’t control the company.
I didn’t control the products.
I didn’t control the rules.
Now I built the boards.
I know what a standard Parking Spot costs.
I know what the product does.
I know how the Affiliate Program works.
I know what the current percentages are.
I know where the money comes from.
And I can explain the rules before somebody decides whether they want to play.
THAT CHANGES THE GAME.
MAKE YOUR FIRST MOVE
The game itself is free to learn.
You don’t have to buy anything to understand it.
Look around.
Learn the rules.
Study the Game Boards.
Then, if you want to actually play:
PICK AN ISLAND.
BUILD ONE PARKING SPOT.
GIVE IT A JOB.
BUILD TRAFFIC ROUTES TO IT.
KEEP SCORE.
MAKE ANOTHER MOVE.
PLAY THE GAME THAT PAYS.
FOR THE LAWYERS
GameThatPays.com uses board-game, property, Parking Lot, Garage, Channel, hotel, guild, level and similar terminology as metaphors for online advertising, publishing, affiliate marketing and business strategy. A Parking Spot is an online advertising and publishing product. It is not real property, a security, an investment contract or an ownership interest in CoolCarGuy.com, Freak Sites or any related website or company.
No Parking Spot, advertising strategy, affiliate relationship, traffic source, game strategy or other activity guarantees views, leads, sales, bookings, customers, commissions, profit or income. A participant may spend money and generate no economic return. Examples and hypothetical calculations used throughout GameThatPays.com are educational illustrations and do not represent guaranteed, typical or expected results.
Affiliate commissions are generated only by qualifying purchases that are properly tracked and attributed under the applicable Affiliate Program terms. Pricing, commission percentages, connected positions, payout methods, eligibility rules and other program terms may change.
StoryDrive™ pricing, distribution, view guarantees and fulfillment are subject to the current StoryDrive terms. Video Spotlight pricing and availability are subject to the current applicable product terms. Neither product guarantees leads, sales, customers, bookings, commissions or profit.
Outside affiliate programs, products, services and advertising offers have their own rules and terms. Participants are responsible for confirming that any third-party offer they promote is permitted by both the applicable Island and the third-party program.